Mobile Friendly Website
Within a few years, technical experts predict mobile internet browsing will surpass desktop browsing so most people will be viewing website content with a mobile device. Many businesses haven’t redesigned their website to accommodate mobile users so it’s difficult to navigate and view content without having to scroll from left to right and zooming in and out. Eventually users become frustrated and leave the website. Some businesses created a separate mobile website, with limited content, for each type of mobile device which is impractical given the variety of mobile devices.
A newer approach is called responsive web design (RWD) whereby a website automatically “responds to” or resizes itself depending on the type of device. The device could be a computer monitor, a laptop computer, a 10-inch tablet, a 7-inch tablet, or a 4-inch smart phone. As the user switches from their laptop to iPad, the website automatically switches to accommodate for resolution and image size. A RWD website has the technology to automatically respond to the user’s preferences. A RWD website eliminates the need for a separate website for each type of mobile device and provides an optimal viewing experience for the mobile user.
Posted by Jim Noel
January 28, 2014
