Search engine optimization (SEO) is a set of strategies, techniques and tactics used to direct traffic to your website. A potential customer enters keywords onto a search engine page and then the search engine returns pages with links to websites that match the keywords. By obtaining a high-ranking placement in the search engine results you increase the likelihood that your website will be visited by a potential customer. SEO is important for sales that originate online and we have put together a set of proven strategies which should help increase your SEO standing.

We cannot guarantee a first page listing from an organic search.  Each search engine provider has their own set of criteria (algorithms) which are always changing, so by following their recommendations your company has a better chance to show up high on the search results pages. FACE Websites follows best practice recommendations from the search engine providers..


The main goal of SEO is to increase business so by having your website optimized should increase the number visitors and potential customers to your website.


It’s important to optimization your website (design, layout, content) but it’s equally important to develop strategies on areas outside your website. Strategies that have impact on your rankings include: